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Tag Archive 'marketing essays'

10 Facts about Marketing Communications for a Classification Essay

February 9, 2016

If you are tasked with writing about marketing communications, you have to decide whether you want to focus on a specific type of marketing, or a specific type of communication method to really reach your consumers, or even a type of leadership which is conducive to good communication or good marketing.

Below are some facts to help you along the writing path….

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Essay on Marketing Plan

February 22, 2013

Marketing plan
A marketing plan is a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions .They also set goals that provide direction on how marketing should be carried out. Coca-Cola Company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market.

Product identification
A brief discussion is made concerning an existing or new product of a business in the marketing plan. Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work –in- progress, finished product storage and the delivery of the products to the customers. Identification of a product can be controlled through electronic and physical methods. Product decisions should include products brand name, quality, and scope of the product line, warranty and its mode of packaging. (Derek 45). …

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Consumer Behavior Research Paper

Part 1: Executive Summary
This research paper explains the decision making process , the internal and external factors that have influences a “high involvement” purchase of Steve Wang that was made recently. At the beginning of this research paper, introducing the demographic detail about Steve Wang and his lifestyle information. Then the product information like price, distribution and competitive position. In the part of analysis of the decision process, mainly give the theories of the process, using some tables and diagrams to make clear and understandable, in this part, the every stages of the process are discussed, include the internal and external factors that impact. Part five gives the explanation of process and factors, the facts of the actual situations compare with the theories. An interview transcript is given in appendix of this report, the biggest limitation is the lack of the experiences of analysis although everyone is a consumer….

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SEMATECH, How Much Intervention in the Marketplace?

September 1, 2008

The U.S. government is usually thought of as the enforcer of statutes aimed at maintaining competition in a given market segment. Even forcing the break-up of individual companies deemed to have an unfair advantage in monopolizing entire markets as in the case of AT&T in the 1980’s.

In 1987, however, the same government was involved in bringing together a consortium of competing American manufacturers in a joint research and development effort on a scale never seen for individual companies in the U.S.
This newly formed organization called SEMATECH or Semiconductor Manufacturing Technology, was created in March of 1987 and was seen both as the object of hope and the cause of extreme controversy as it tried to gain acceptance from industry giants and entrepreneurial start-up companies alike….

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Marketing Research at Marriott Corporation

August 26, 2008

Marriott functions in three main areas: lodging (Marriott Hotels and Resorts, Marriott Suites, Residence Inns, Courtyard Hotels, and Fairfield Inns), contract services (Marriott Business Food and Services, Education, Health-Care, In-Flight Services, and Host International, Inc.) and restaurants (family restaurants, Travel Plazas, and Hot Shops). It is probably best known, however, for its lodging operations.

Marketing research at Marriott is done at the corporate level through the Corporate Marketing Services (CMS). CMS’s goals include providing the management of the different areas of Marriott with the information they need to better understand the market and the customer. …

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Marketing Essay

What is a Marketing essay?

A marketing essay is an essay which is for the promotion of a product or it talks about marketing strategies or it talks about marketing principles and policies set by different organizations or it is written for making a market plan. A marketing essay is written for many purposes. Teachers assign marketing essays to students to enhance their capabilities in terms of market assessment and evaluation.

In marketing essays, different kinds of approaches are used. Some marketing essays are for the evaluation of market, some marketing essays talk about market value while other market essays are about various market trends. …

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Marketing Papers and Essays

Marketing involve selling the product or idea that is consumer oriented and will satisfy his or her need. In your marketing classes you will often assigned to write term papers, research papers, essays and reports on various topics. To make your term paper successful you will need effectively write your ideas and research on the paper and make them sell your product and in the same time be useful for some particular group of people. If you want your marketing term paper or essay to receive a good grade, you will need to persuade your audience (in your case it will be teacher) that your product or idea is useful and will bring profit, or in other words you will need to sell your product. There are some points that you will need to consider while writing your marketing term paper if you want to make it sound and actually “sell” your product or idea to your teacher.

Sales experts agree that the weighting process requires five basic steps:

1. relating ideas to be sold to audience thoughts, beliefs and attitudes;
2. establishing community of interest;
3. building messages on benefits;
4. demonstrating results; and
5. specifying necessary response.

Ideas and Interests

Persuasion begins with appeals to existing predispositions among message recipients. In preparing messages, you must focus on recipients’ points of view about the product or idea rather than on your own.

This concept applies whether you are selling services or refrigerators in your marketing term paper. Neither is an end in itself. Each is a means to an end. Refrigerators prevent food spoilage. Public relations services enhance organizational communication programs and contribute to overall organizational objectives….

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Online Advertisement: Factors to Really Capture it’s Market

January 24, 2008

Generally, amidst all online advertisings, there are only few ads that encourage and influence the costumers’ ability to recall the product and buy the product. Rather than posting an “intrusive” kind of advertisement, this research aims to search the secret behind an online advertisements success to effectively produce an online ad. This research will explore a number of online advertisements as well as the factors of an effective online advertisement….

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