Dissertation: The Factors that Influence Successful Internationalization of Firms in Emerging Markets: A Case Study of MTN International
Internationalization is essential in the modern world that is filled with many uncertainties. Companies internationalize because of many factors that include profit motives, costs minimization, diversification of the markets, search for new opportunities, saturated domestic market etc. the internationalization process of a firm involves many processes that are interlinked and the firm that wants to internationalize should always take these factors into considerations. The factors include the knowledge on the market, the availability of resources, the strategies to be used and the market environment.
Before a company takes on an international assignment it should plan first. Planning will help the organization not to make mistakes in its initiative. Despite the many motives of companies to internationalize and the advantages involved, there are obstacles that the company must overcome for successful internationalization this paper analyzes the internationalization process in emerging markets, the process, motives, obstacles and benefits to a firm. A case study of MTN international will be used. The study is important to every person interested in international business and companies.More…
1.1 Chapter overview
This chapter will give a highlight of the whole study about internationalization of companies. Included in the chapter are the objectives of the study, the hypothesis, the significance of the study, the study justification and a section that elaborates the methodology and the techniques that the study follows. In addition to the above, this chapter contains a small section that highlights the profile of MTN international, a company is that is taken as a case study for this study. By reading this chapter, the reader will gain a deeper understanding why conducting this study is important not only to companies but also to any person willing to venture into business….