Tag Archive 'consumer behavior papers'

Consumer Behavior Research Paper

Part 1: Executive Summary
This research paper explains the decision making process , the internal and external factors that have influences a “high involvement” purchase of Steve Wang that was made recently. At the beginning of this research paper, introducing the demographic detail about Steve Wang and his lifestyle information. Then the product information like price, distribution and competitive position. In the part of analysis of the decision process, mainly give the theories of the process, using some tables and diagrams to make clear and understandable, in this part, the every stages of the process are discussed, include the internal and external factors that impact. Part five gives the explanation of process and factors, the facts of the actual situations compare with the theories. An interview transcript is given in appendix of this report, the biggest limitation is the lack of the experiences of analysis although everyone is a consumer….

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