If you are tasked with writing about marketing communications, you have to decide whether you want to focus on a specific type of marketing, or a specific type of communication method to really reach your consumers, or even a type of leadership which is conducive to good communication or good marketing.
Below are some facts to help you along the writing path….
The role of satellite networks in global communications is growing at an unprecedented pace. From direct broadcast satellite (DBS) television, to satellite phones, to credit card transactions, to the Internet, corporations and consumers are embracing these new services and placing demands on bandwidth. With this demand have come expectations in terms of basic service costs, hardware costs, and ease-of-use. These expectations have forced the industry to examine its traditional ways of operating in order to make satellite services as accessible and convenient as its terrestrial competitors.
Recent current events, such as the World Trade Center tragedy and its aftermath, have demonstrated our need for and how reliant we have become on communication medium. …
Many factors contribute to a company’s success or failure. Company is defined by more than just its product or service. An effective organisation has much strength in its favour to remain competitive. Factors such as: flexibility, creativity, openness to use of technology and innovations, a balance between core and context, communication across the organisation and talented employees are a must for competitive advantage (Wignaraja 2004). It is an organisation’s ability to adjust to changing times that creates a foundation for the public to admire. Integrity is crucial. Upholding the company’s value system and word to the public remains a key facet for success. Building any strategy or campaign on this premise presents the best possible and true corporate image to the public and allows for a great amount of trust to form. This paper will explore the notion that an organisation has greater ability to focus on the core when it utilises available technologies and resources to handle its context. This may mean outsourcing some of their processes in order to gain greater optimisation. First, the organisation must have the ability to value technology and innovation. Today’s telecommunication is a triumph for human ingenuity and spontaneous order. In some parts it embodies leading edge technology like Asynchronous Transfer Mode but really it is the use of new technologies combined with older ones that makes the Internet so fascinating and vital to business. Specifically the Internet ends distance limitations and it empowers individuals in important new ways to create new enterprise (Gasman 2005, p. 2). The Internet is relatively vast in its freedom. Unlike the traditional telephone, the Internet is not charged by the mile or any distance. This brings people together….
Defining the new media and their role in American politics is an important, albeit somewhat challenging, task. In this book, we argue that the new media are quantitatively and qualitatively different from the mainstream press. They do not simply represent a variation of the established news media.
The new media have significant potential to educate, facilitate public discourse, and enhance citizen participation. They provide mass audiences with a seemingly boundless array of sources that transcend the time and space constraints of traditional media. In addition, new media technologies easily bypass national and international boundaries, bringing American citizens into with diverse cultures and distant happenings to an extent previously unimaginable. As such, new media have the potential to enhance the public’s understanding and tolerance of different societies….